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The only thing candy.com has got going for itself is the keyword candy. The site is not particularly attractive to look at but appearance isn't always necessary when it comes to making money on the web. They don't even sell deserts by the way.
The site was appraised at $2 million dollars last week and Rick Schwartz, the owner of the site, declined the offer claiming he wants to hold on to his domain name to see how far he can take it.
As the U.S. housing market slumps sales of domain names, the real estate of the Internet, climbed an astonishing 60 percent last year alone. More than 100 reported domain sales exceeded the $100,000 mark in 2007 - up from 70 the year before. And last May, an adult-themed domain sold for $9.5 million.
Keep in mind domains are a virtual real estate. So does this mean mean we are going to go into the same slump? I highly doubt it.
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